THE media has created a picture that Zambian men are the cause of all the evil that happens to women, Lusaka-based HIV/AIDS activist Mannasseh Phiri has said.
Dr Phiri said the media has continued creating an image that men are bad hence perpetuating stereotypes.
Speaking during a plenary discussion at the first-ever national forum for Gender in Media organised by Alchemy Women in Leadership, he said the media does not highlight the good other men do.
“The media has created a picture that men are cheats, liars, womanisers, defilers, HIV transmitters, and the list is endless, but we still have good men out there who are worth of profiling in the media,” Dr Phiri said.
He said there is need for transformative journalism that will endeavour to see that professional ethics are respected.
Dr Phiri challenged the media to build boys instead of attempting to repair men who are already grown. “Let’s build boys to men of quality who are not afraid to be equal to women,” he added.
And Zambia National Broadcasting Corporation director of programmes Kenneth Maduma said there is a challenge of unprofessionalism in the media hence the growing tendency of portraying men as evil.
Mr Maduma said media personnel sensationalise stories in order to sell their stories.
“We are leaving a lot of stories hanging because we do not investigate thoroughly and that in itself has led to men being deemed bad before the eyes of society,” he said.
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